Kogen Sushi Campaign
Brief
KOGEN is a small Sushi Restaurant that Recently opened in Mohandseen, Giza. The Chefs have great experience in sushi making and we need a brand new engaging idea to engage users with the brand. & That’s why we created the Character of Master Kogen
Master Kogen
a Japanese warrior and chef who used to serve in the imperial kitchen where he got his great experience in making Japanese food and Also known for having secret recipes that no one else can imitate.
Branding Designs
The main objective was to look authentic and pop in order to match the target segment’s needs.
Master Kogen Character Elements :
Serious – Fighter – Mysterious – knowledgable & doesn’t Speak Arabic well
Speaks with Rhythm which is Clearly displayed in the launch offer
خصم ٣٠ بالمية
السوشي لم يعد رفاهية
عروض الافتتاح
أرخص من الطعمية
and Then in the Content We Managed to use
– Dual language Designs.
– Authentic Japanese style fonts.
– Making Funny Mistakes in Moderation and content.
– Speak very Funny Formal Language Like the Hashtag
#السوشي_چداً_أصلي
Launch Campaign: كوجن وصل إلي مصر
Photography and VideoGraphy
Photography sessions Samples
Promo Video
Social Media Campaign Designs
Launch Month
2nd Month
![sushi-9-[Recovered]-04](https://adlengo.com/wp-content/uploads/2022/05/sushi-9-Recovered-04.jpg)
![sushi-9-[Recovered]-06](https://adlengo.com/wp-content/uploads/2022/05/sushi-9-Recovered-06.jpg)
![sushi-9-3-[Recovered]-07](https://adlengo.com/wp-content/uploads/2022/05/sushi-9-3-Recovered-07.jpg)
![sushi-9-[Recovered]-07](https://adlengo.com/wp-content/uploads/2022/05/sushi-9-Recovered-07.jpg)
![sushi-9-2-[Recovered]-07](https://adlengo.com/wp-content/uploads/2022/05/sushi-9-2-Recovered-07.jpg)
![sushi-9-[Recovered]-01](https://adlengo.com/wp-content/uploads/2022/05/sushi-9-Recovered-01.jpg)
3rd Month
4th Month
Sample of Moderation
The Campaign Results was imppressive
– We managed to decrease the cost per results to 1/5 of what was planned
– We even Got a Franchising offer in the second month.
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